Leveraging M.ly in your Influencer Marketing Strategy

Musical.ly, with more than 133 million monthly active users, is one of the hottest mobile apps for teens and emerging Millennials. As described in the...

5 Social Media Marketing Tips for B2B Companies

Social media has evolved into an ever growing platform for B2B businesses to promote their products and reach out to potential consumers. More and mor...

Preparing Store Location Pages for the Holiday Rush

As fall draws to a close, visions of the holiday shopping season are dancing in the heads of retail business owners everywhere. While there are many d...

Augmented Reality: Where Physical Meets Digital

Whether your side of the fence includes Pokémons on the loose or it’s Pokémon-free, there’s still a game-changing point to consider. The phenomenon ha...

4 Tips For Choosing The Perfect Branding Agency

Branding is both a big topic and an inexact science. It’s no wonder that there are so many choices when it comes to choosing a creative team to help y...

Festivals Season in Canada: Our Concierges Picks

It’s summer time and with it comes Festival season! Our concierges across the country give you their recommendations for a great time, wherever ...

Bring Coastal Christmas Cheer to Your Office

Perhaps you’re looking for fresh ideas to amp up the yuletide spirit in your office this year—something other than the usual Christmas party and karao...

Holiday 2016 looking good for Digital Marketers

The holiday shopping season is in full force, and if the headlines are any indication, things look super optimistic for digital marketers.  “Cyber Mon...

A Performance Marketing Take on Cannes Lions

I was very fortunate to represent iProspect at the Cannes Lions Festival of Creativity this year and bring back insights from the event for both my cl...

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